Typographie is the iconic exhibition poster designed in 1960 by Robert Büchler (b. 1914) for the Gewerbemuseum, Basel. Designed to commemorate 50 years of the Basel Typesetters Association, this poster groups the vowels and consonants of the upper and lowercase alphabet masterfully placing the letter “t” to coincide with the exhibition title typographie. First used by Büchler for the cover of Typographische Monatsblätter (No. 11, Nov 1960) and later adapted by Emil Ruder for the exhibition catalog. A fine, timeless example of Switzerland’s International Typographic Style.
“Form is the outcome of function: in typography, function means to make ideas visible. Typography is exclusively in the service of communication. So its language calls for simplicity and clarity. Function here means satisfying the first demand, which we call legibility. Form is the visual expression of thought.” (Hollis. Swiss Graphic Design, 222)